The Brandon Wheat Kings Foundation has lined up a local partner for its 50/50 program. Trans Canada Brewing Co. will serve as presenting sponsor for the 2026-2027 season.
What This Means for Fans
The 50/50 draw runs at Wheat Kings home games throughout the season, with proceeds going toward the Foundation’s work supporting youth in Brandon and the surrounding area. Having a named sponsor in place helps keep that program funded and visible heading into the new season.
About the Partnership
Trans Canada Brewing Co. is a Brandon-based brewery, so this is a local business backing a community program tied to the city’s Western Hockey League team. The Foundation points to the partnership as a way to strengthen its support for youth initiatives across the region.
When It Takes Effect
The sponsorship covers the 2026-2027 season. Fans attending games at Westoba Place can expect to see the 50/50 draw continue as usual, now with Trans Canada Brewing attached as the presenting partner.